Breathing Paris preserves the soul
Born in Paris, Left Bank, JAGVI. Rive Gauche is driven by one desire: to get off the beaten track.
Discover our values which convey an ethical message through each of our creations.
Founded in Paris in 2012, JAGVI Rive Gauche is a contemporary menswear brand that places sustainability at the heart of its approach. The brand takes its name from "Jag Vi", which means "I" and "we" in Swedish, an expression that reflects the balance between the individual and the collective. Through a premium men's wardrobe, JAGVI Rive Gauche champions an eco-designed approach to fashion, based on the rigorous selection of responsible materials and local manufacturing in France and Portugal to limit its carbon footprint. Its aesthetic blends contemporary lines, minimalism, and eclectic influences to create pieces designed to last, both in terms of their quality and style.
OUR DNA
Our deep inspiration is rooted in emotional minimalism.
Anchored in quality fabrics and a refined style, we create emotional minimalism through the use of noble materials with an authentic and raw character.
We combine clean lines with an "urban folk" spirit, relying on durable, refined, and eclectic fabrics. This is what we call our grounded inspiration.
Our style finds renewal in the forces of nature, within an environment that has become both more physical (the outdoors) and more digital with the rise of homewear, while maintaining an urban aesthetic with natural accents.
OUR MESSAGE
A WAY OF THINKING. THOUGHTFUL DESIGN.
OUR BELIEF
We imagine our ideal client as:
- A hybrid man.
- Looking towards the near future.
- Seeking to assert his personality.
- Committed to the major issues of our society
(sustainability, planet protection).