Pants or shorts are product categories often overlooked by brands because they offer less marketing expression or sell less in volume than tops such as shirts or jackets for example. JAGVi has chosen to put on men’s pants, generally fluid pants, at the heart of its project, made in France, with Japanese or Italian materials. The cut is particularly well studied, it is a critical aspect for men, in order to create a fairly consensual but contemporary cut, adjusted without being slim and rather comfortable on the upper part. The success of the online “city pant”, as well as in the physical store, continues unabated and makes pants a “JAGVi meeting” for men every season.

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